Writing | Editing
We will help you tell the most compelling version of your story and, if necessary, clean up errors in grammar, spelling, tone, syntax, and sentence structure that undermine your credibility.
Marketing Content: websites, Product copy, blog Posts, ebooks, white papers, email campaigns, Speeches, ghostwriting, social media
Journalism: interviews, features, general assignment reporting, daily news roundups, breaking news, Courts/Crime reporting
Academic content: Ph.D. dissertations, master’s theses, term papers, surveys, journal articles, book manuscripts
We will help you deliver content that keeps your pipeline active and converts prospects to customers using a three-step process tailored to your team and brand.
Strategy: Personas, customer journey map, keyword research, competitor analysis, editorial calendar, internal communication
Execution: Editorial plan, topic research, credible sourcing, publishing cadence, social promotion
Optimization: performance measurement, gap analysis, keyword retargeting, repurposing, reporting
Coaching | Training
We will teach you and your team the most up-to-date tactics and strategies to tell your story effectively, create compelling branded content, and keep everyone on-task and accountable.
Basic: Content type, tone, page structure, headlines & subheads, power words
Intermediate: audience targeting, keyword use, Calls to action, social promotion
Advanced: Keyword research, meta data analysis, SERP analysis, outreach