Our goal is to quickly identify your brand's value propositions, empathize with your target audience, and use compelling content to solve problems and communicate your story.
Our four pillars of quality content include: accuracy, integrity, objectivity, research. We use those pillars to earn authority in search engines and build credibility for your brand. That kind of content encourages current and prospective customers to take action, which ultimately helps you meet your business goals.
We specialize in understanding your business and creating content that answers the questions your current and prospective customers are asking.
01. Content strategY
Your content strategy is the most crucial component to you achieving your business goals. “Content” is everything from blog articles, infographics, and newsletters to ebooks, videos, and websites. We can help you create the right content for your audience.
02. Editorial guidance
It's a waste to spend time and resources on a new white paper, newsletter, ebook, pamphlet, or article, only to have it riddled with errors in spelling, grammar, tone, and syntax. Your content represents your organization. Don’t let it make you look foolish.
03. Website building
Your website is the first impression you make. It's your digital identity. It legitimizes your business by reassuring prospective customers that you're real. If you want casual searchers to turn into customers, it starts with your website.
04. team training
We can bring your team up to speed on the most recent developments, techniques, formats, and algorithm changes so you'll know exactly what will keep search engines happy and keep your lead pipeline full.
“Authoritative content builds credibility for your brand; a credible brand builds trust in the eyes of current and prospective consumers; consumer trust in your brand drives revenue.”
jeff roberts | Founder
The JRE Approach
I’m Jeff Roberts, the owner and editor-in-chief at JR Editorial. I'm an award-winning content marketer, editor, and former journalist. I built JRE because I got tired of hearing higher-ups talk about content as if it were a simple process of publishing words on a website.
The key to ranking for a product or service, generating leads, and driving revenue is quality content. That doesn’t mean more and it doesn’t mean sporadically good. It means great content, all the time, that’s timely, and refreshed frequently. If you have the team in place to make that happen, you don’t need JRE. But, if you don’t have that level of productivity, let’s talk.